Author: Manhattan Mini Storage

Apartment Living Survey Results: Space for What?

Posted by | Apr 21, 2021 | |

The lifestyle of city dwellers everywhere was tested by COVID-19 quarantines across the globe and they were forced to change how they approached apartment living. We wondered, how have people living in apartments in Manhattan changed the way they use their space?  We know a lot of them store with us, but how are they storing in their homes. We asked a couple thousand Manhattanites how they were doing, and the results might surprise you. The number one thing that mattered the most to Manhattan residents was “space.” Also, among the interesting insights we found 25% of New Yorkers are working from their bed/ bedroom. And, another 16% of New Yorkers are working from their coffee tables. 61% of those surveyed are storing items under their bed. While others are storing in suitcases, and ovens, and 11% of the New Yorkers we asked said they are storing items in the bathtub! Everyone in NYC could use more space, but not everyone agrees how they would use more space if they had it. Our survey found more than half of the New Yorkers asked wanted more space for clothes. But, a large portion of the respondents said they also wanted space for cooking, exercise, being themselves, entertaining, and work. Weather your a pet owners, a growing family, a hobbyist, or a fashionista there’s space for all at Manhattan Mini Storage....

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The Making of Space for All: A Behind the Scenes Look at Creating our Latest Ads

Posted by | Jan 25, 2021 | , , |

Manhattan Mini Storage recently introduced NYC to “Space for All,” a new advertising campaign spanning online ads as well as those seen across the city carrying on a long tradition of out-of-home billboards. The cast of characters featured are The Manhattan Minis, and while usually you only get to see the finished product from an advertiser, we thought we’d give you a little peek behind the curtain on how the Minis were brought to life.    “We wanted the characters to be instantly recognizable. The people you see on the subway. Or on your way to work. Or at a bar. Or in line at the bodega. Quintessential New Yorkers, that whether you were born and raised in NYC, or only lived here a few long months, you’d be like yeah…I know that person.” Dentsu mcgarrybowen, the Manhattan-based creative agency who developed the “Space for All” campaign, told us. The creative team explained that much initial planning went into determining how to best bring the characters to life. “We knew we wanted to develop these ‘every-person’ character-types of real New Yorkers, and so for us it was more important that the focus be on their personalities and lifestyles than their looks,” they said. “So, we immediately ruled out photography. We considered using puppets (sorry for whoever looks at our search history). And we ultimately landed on illustration, providing us a...

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Home Organization | Flashbacks Give Back Prize Update

Posted by | Jan 6, 2021 | , , , , , , , |

Last year customers and fans of Manhattan Mini Storage helped us support NYC by selecting their favorite ad from our archive in our Flashbacks Give Back sweepstakes. In return we gave a cash donation to 5 non-profits that matched each ad’s theme. One lucky voter, professional makeup artist Jessica Ross, also won $2,500 and a free virtual home organization from Horderly. Jess sent us this update about how her space has transformed since she’s claimed her prize. Winning the Manhattan Mini Storage home organization sweepstakes is definitely the coolest thing that happened to me the whole whack-a-doodle year that was 2020. Paola, from Horderly, is a home organizational whiz with an eagle eye. In the first two minutes of talking to her, she looked at the pile of crap that was my health and wellness area and immediately spotted via Zoom an unopened package, and suspected correctly that its contents would never get used.  From there we made a plan to put like with like, figure out what can go into storage, and to purge the unnecessary.   First on my agenda was to remove from the closet all the old laptops and a wedding frame that if it hadn’t been used in ten years of marriage, probably won’t get used now.  (I say remove from closet and not get rid of because in reality these things have not made...

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Free Present Acceptance

Free Present Acceptance

Posted by | Nov 20, 2020 | , |

This winter the pressure to bring joy through gifting to your inner circle is high. Unfortunately, surprising people who live in the same apartment with you is difficult. With your space already being used as a home office, gym, and school, where are you supposed to hide all the presents? Not to mention everyone is home. ALL. THE. TIME.  When gifts bought online move from unwrapped cardboard boxes piling up in plain sight to wrapped neatly in a celebratory pile that is the same size and shape, a bit of the holiday magic is definitely lost. Luckily, Manhattan Mini Storage is here to help you keep the holiday magic alive.  Every self-storage...

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Space For All

Space For All

Posted by | Nov 19, 2020 | |

Our contribution to the NYC street scenery is getting a makeover as we introduce our new billboard and online advertising campaign, “Space for All.” Working in partnership with the marketing and creative agency Dentsu mcgarrybowen, the new campaign aims to remind people that even during a global pandemic and fraught elections, there will always be Space for All with Manhattan Mini Storage. “Bringing this campaign, and its cast of characters drawn straight from the character of New York, to life was a great partnership with the Dentsu mcgarrybowen team,” says Jason Morros, our Vice President, Integrated Marketing. “They were...

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