Author: Manhattan Mini Storage

Manhattan Mini Storage ads on display as part of the Wien Museum’s exhibition, “Where Things Live. The Self-Storage Phenomenon.” Photo: Klaus Pichler / Wien Museum We’ve always considered Manhattan Mini Storage advertising campaigns works of art, and now it is official. On February 14, 2019, a few of our favorite ads debuted as part of the exhibition “Where Things Live. The Self-Storage Phenomenon,” at Wien Museum in Vienna, Austria. The exhibition investigates not only how self-storage providers from across the globe address lack of storage space in cities, but also the universal theme of attachment, particularly to one’s stuff. Its central highlight is a collection of portraits of Vienna’s self-storage users and the ‘treasures’ they store. An exploration of an urban landscape from the Wien Museum exhibit. Photo: Klaus Pichler / Wien Museum “By displaying international examples of creative storage advertising campaigns, we analyze some of the main promises and appeals of self-storage providers: the promise to ‘save’ us from the ‘flood of things’ that seems to almost physically threaten people in their overflowing apartments,” says Martina Nussbaumer, who, along with Peter Stuiber, co-curated the exhibit. Personal storage items, displayed as part of the Wien Museum exhibit. Photo: Klaus Pichler / Wien Museum Visitors to the museum will take in some of Manhattan Mini Storage’s most popular and beloved campaigns: Storage Guru – Mini Storage, Maximum You (2018), Life...