ADStruc, a buying platform for the outdoor advertising industry, gave our billboard ads a nice little write-up, which we thought we’d share with you. It’s always nice to hear when people appreciate our sensibilities and our sense of humor.
Welcome back to A Creative Review with James Cooper. Today Coop digs into Manhattan Mini Storage’s NYC-centric outdoor campaign.
Play to the Location
As a non-native New Yorker there is something I have always liked about the Manhattan Mini Storage work. A good outdoor campaign plays to the location, and too few billboards do that these days. Perhaps that’s cost, but it’s probably more like laziness.
Photo credit: ADstruc
For years now this work has had a consistent tone of voice – which is also increasingly rare. They are confident, they know who they are talking to, and are not afraid to poke fun at people. Like New Yorkers I guess. As someone who couldn’t care less about religion I’m not even bothered enough to say that I’m an atheist – but is mildly obsessed with sneakers, this particular execution hits home.